Effective January 1, 2010
All rates shown are gross, and include placement in both the print and digital editions of Embedded Technology, plus a product listing in Tech Briefs’ lead gen e-mail (eResponse).
| Black & White Display Rates | ||||
| 12x | 6x | 3x | 1x | |
| Page | $5,515 | $5,840 | $6,190 | $6,640 |
| 2/3 Page | $4,045 | $4,285 | $4,530 | $4,870 |
| 1/2 Island | $3,600 | $3,815 | $4,030 | $4,320 |
| 1/2 Page | $3,055 | $3,235 | $3,410 | $3,665 |
| 1/3 Page | $2,245 | $2,380 | $2,520 | $2,690 |
| 1/4 Page | $1,765 | $1,870 | $1,980 | $2,115 |
| 1/6 Page | $1,330 | $1,430 | $1,500 | $1,620 |
| Four-Color Display Rates | ||||
| 12x | 6x | 3x | 1x | |
| Page | $6,995 | $7,740 | $8,045 | $8,545 |
| 2/3 Page | $5,365 | $5,890 | $6,020 | $6,450 |
| 1/2 Island | $4,910 | $5,410 | $5,550 | $5,900 |
| 1/2 Page | $4,370 | $4,820 | $4,955 | $5,150 |
| 1/3 Page | $3,565 | $3,860 | $4,035 | $4,280 |
| 1/4 Page | $3,070 | $3,340 | $3,495 | $3,700 |
| 1/6 Page | $2,650 | $2,905 | $3,010 | $3,145 |
| 1/12 Page (Literature) | $945 | $980 | $1,010 | $1,035 |
Combination Rate
Combine ads in Embedded Technology with same size ads in Defense Tech Briefs magazine (published 6x, February cycle) and get the Embedded Technology maximum frequency discount for all insertions. Program must consist of an equal number of ads in each publication.
| Web Site Banners — www.embeddedtechmag.com | ||
| Standard Sizes | Dimensions(Pixels) | Gross CPM |
| Medium Rectangle | 300 x 250 | $200 |
| Wide Skyscraper | 160 x 250 | $190 |
| Skyscraper | 120 x 600 | $180 |
| Leaderboard | 728 x 90 | $170 |
| Full Banner | 468 x 60 | $100 |
| Half Banner | 234 x 60 | $75 |
| Square Button | 125 x 125 | $60 |
Embedded Technology E-mail Newsletter Sponsorships (6x, HTML format)
Top-Level Sponsorship ...............................................................$3,075
Co-Sponsor Position #1 ..............................................................$1,995
Co-Sponsor Position #2 ..............................................................$1,595
Sponsored Links & Event Alerts: ....................................................$700
| Buyer's Guide And eResponse Banners | ||
| 12x | 6x | 3x |
| $925 | $1,150 | $1,225 |
Combine print and online advertising for maximum frequency discounts.
